Report: Facebook Still Dominates Social Sharing, But Pinterest Is Now Tops For E-commerceTue, 10 Dec 2013 13:26:23 GMT
Gigya, a social customer management and tools company, has released its most recent social sharing report which contains some eye-opening information. The global sharing champion was Facebook, to no one’s surprise; but, Pinterest’s numbers have skyrocketed, even surpassing Facebook for e-commerce-related sharing. Out of all social networks, three made up 91% of all sharing. Leading the way in social sharing was Facebook (41%,) Twitter (30%,) and Pinterest (20%) with LinkedIn coming in 4th with 4% of overall shares.
Apple Guides Shoppers Inside Stores With iBeaconFri, 06 Dec 2013 15:22:22 GMT
GPS will tell you how to get to the nearest Apple store. With iBeacon, Apple hopes to guide you around once you're inside, whether it's to pick up an order, upgrade to a new iPhone or shop for a pair of headphones.
On Friday, Apple Inc. will begin using the technology at its 254 U.S. stores to send you messages about products, events and other information — tailored to where you are inside, provided you have downloaded the Apple Store app and have given Apple permission to track you.
Using the iBeacon feature, the app will notify you if the computer you ordered is ready to be picked up, for example. Show a clerk your screen with the order number, and the clerk will get it for you. Walking by an iPhone table? You may get a message asking if you want to upgrade, check your upgrade availability and see if you can get money for trading in your old phone.
Report: Big Increase in iPads After Black Friday WeekendThu, 05 Dec 2013 12:17:20 GMT
There has been a near avalanche of shopping data released over the past several days, much of it documenting the rise of mobile devices in driving traffic and e-commerce purchases. Various estimates ranged from 23% to nearly 40% of traffic coming from mobile over the course of the weekend.
One of the clear winners of the Black Friday weekend shopping bonanza was the iPad. Apple and other retailers offered gift cards as incentives to buy the devices. In combination with general consumer demand that strategy seems to have paid off for Apple.
Amazon Payments Moves Closer to Serving Location-Based AdsThu, 14 Nov 2013 22:41:18 GMT
Amazon Payments made changes to its Privacy Notice and User Agreement and Unauthorized Transaction Policy, informing users through its annual notice emailed to Amazon Payments account holders at the end of October. "Each year we send out a notice to every person that has an active Amazon Payments account with important information about our privacy practices and how you can report errors or unauthorized transactions related to your account," the email notice began.
Google Releases New Google Cloud Endpoints for Mobile DevelopersThu, 14 Nov 2013 19:50:38 GMT
Google has released its latest Google Cloud Endpoints project for general availability, which aims to make it easier for mobile developers to tie their apps into Google's APIs. For mobile developers, Endpoints provides a simple way to develop a shared Web back end and also provides critical infrastructures, such as OAuth 2.0 authentication, eliminating a great deal of work that would otherwise be needed, according to Google.
Solar-powered screens mean phones never run out of batteryThu, 14 Nov 2013 19:47:11 GMT
There is already technology that will can save your phone's location if its battery dies or can send text messages after the power has gone, but what if you could buy a phone that never lost power again because it was permanently on charge?
It sounds too good to be true but that's the idea behind a revolutionary technology called Wysips that converts energy from both artificial light and sunshine into electricity that can be used to keep your mobile alive.
It uses light-collecting crystals that can be fitted beneath or on top of the screens of phones, tablets and even smartwatches, and early prototypes have been able to convert 10 minutes of light exposure into four minutes of extra battery life.
Mobile Banking Offers Opportunities for Customer EngagementThu, 14 Nov 2013 19:40:52 GMT
The allure of digital banking is typically its convenience, and ironically, the less banking customers go into physical branches, the more likely they are to interact with their financial institutions.
A July 2013 survey by Maxymiser surveyed US consumers who owned at least one computer, tablet and smartphone, and found that nearly three-quarters of respondents visited a banking website or mobile site more than five times per month. About seven in 10 respondents to the survey visited physical locations fewer than five times per month
Report: REI Has Best Mobile Site Of Top 100 Retailers, Apple The WorstThu, 14 Nov 2013 19:27:13 GMT
The Search Agency is now back with a comparable look at the 100 top -multichannel retailers- in the US (read: brick and mortar stores that offer e-commerce). Using the same criteria as in the previous test (see below), the firm examined mobile site load time, site format, store locator and presence/whereabouts of a search box.
Gartner Says Smartphone Sales Accounted for 55 Percent of Overall Mobile Phone Sales in Third Quarter of 2013Thu, 14 Nov 2013 13:07:24 GMT
Worldwide mobile phone sales to end users totaled 455.6 million units in the third quarter of 2013, an increase of 5.7 percent from the same period last year, according to Gartner, Inc.
Apps: ‘marketing candy’ of onmisbaar instrument? (infographic)Thu, 14 Nov 2013 13:06:48 GMT
Apps zijn enorm populair, maar wat hebben we er eigenlijk aan als marketeers. Zijn apps slechts marketingspeelgoed of spelen ze een onmisbare rol in de marketingmix? Om daar achter te komen heeft de Universiteit van Utrecht in opdracht van GX Software onderzoek gedaan naar de rol die apps spelen in de customer journey. 95 procent van consumenten gebruiken apps bij of na een aankoop. Interessanter nog, consumenten stellen per fase van hun klantreis hele andere eisen aan apps. Welke? Bekijk de infographic.
THE FUTURE OF DIGITAL: 2013 [SLIDE DECK]Thu, 14 Nov 2013 12:21:38 GMT
A presentation by Business Insider CEO Henry Blodget. Here's another great chart from our presentation on the future of digital. It shows that mobile is the only medium that is growing. It's aggressively taking away time from all other platforms. VC Fred Wilson described this trend succinctly on his blog, saying, The jump from 2012 to 2013 should be terrifying to anyone who has a business based anywhere but mobile.
Fifty Essential Mobile Marketing FactsThu, 14 Nov 2013 08:30:20 GMT
Mobile data consumption will increase 18X between 2011 and 2016, according to Cisco.
Google Quietly Testing Offline Store Visits TrackingWed, 13 Nov 2013 11:46:52 GMT
Last month Google announced a program called “Estimated Total Conversions.” That program is intended to report or provide visibility into cross-device and offline conversions by tracking the activities of signed-in Chrome users and extrapolating that data to the broader Google user population.
The offline component of conversion tracking wasn’t supposed to begin until 2014. However, according to a report in Digiday, Google is currently experimenting with tracking offline store visits, using smartphone location, and trying to connect that back to mobile ad exposures:
Mobile devs: Google will officially translate your Android appsWed, 13 Nov 2013 11:06:48 GMT
Your Android app could soon be speaking French, Swedish, Hindi, and many more languages now that Google officially launched its mobile app translation service today.
Google announced that it would be opening up a translation service at Google I/O and officially released it. Developers can submit their applications and the desired language. From there, Google finds a native speaker to take your app from one language to une autre langue.
Android On A Whopping 80 Percent Of Smartphones Shipped In Q3 2013Wed, 13 Nov 2013 10:58:59 GMT
Hardware tracker IDC reported today that the Android OS was on 80 percent of the smartphones shipped in the third quarter, globally. Quarterly shipments is not the same as sales to consumers. However it’s directionally consistent with sales.
Losing share vs. a year ago, the iPhone captured just under 13 percent of all smartphone shipments. And Windows Phone grew to 3.6 percent in Q3 from 2 percent of shipments last year.
How Twitter Custom Timelines May Boost Twitter's Reach Into The WebWed, 13 Nov 2013 10:58:07 GMT
Twitter has a new way to allow people to curate tweets — Twitter Custom Timelines. Why does it need this when it already had another long-standing tool for tweet curation, Twitter Lists? The new system may allow brands to make better use of embedded tweets than lists allow, which in turn may further extend Twitter’s reach into the Web.
Gebruik stagneert bij social media, neemt af voor online (#sming13)Wed, 16 Oct 2013 09:15:15 GMT
orig jaar publiceerde ING voor het eerst een onderzoek naar het gebruik en de impact van social media. Dit jaar werd het onderzoek, uitgevoerd door Social Embassy en Insites Consulting, herhaald. En er blijken in een jaar tijd wel wat interessante ontwikkelingen te zien in het gebruik van social media in vergelijking met online en traditionele media. Zo daalde het vertrouwen in alle typen media, stagneerde het gebruik van social media en trad er bij online media zelfs een daling op. We lopen de belangrijkste bevinden van het Social Media Impact-onderzoek van ING (#sming13) langs.
Report: iPad Has 'Passed The Baton' To Android TabletsMon, 30 Sep 2013 19:26:14 GMT
ABI estimated that Android tablets generated half of all tablet sales revenues in Q2. The company said the global tablet market saw $12.7 billion in overall sales in Q2, $6.3 billion of which were iPads.
Based on the iPhone smartphone precedent, various analyst firms have been anticipating the iPad would lose its dominant position in the tablet market just Apple did in the handset market. However in terms of “facts on the ground” none of these predictions have thus far come true.
Perhaps it’s just a matter of time. And, perhaps if ABI’s revenue estimates are correct, Android has now reached escape velocity. In North America at least the internet traffic generated by the iPad still far eclipses all Android tablets combined.
The future of the Mobile Wallet is not in payments, but in organizing itMon, 30 Sep 2013 19:23:25 GMT
The real opportunity for brands is on the non-payment side, or the part of the wallet used to organize, not to pay for, items. Consumers are making their demands clear, according to recent research: They want solutions that help them better organize their mobile phones, especially as their reliance on them to complete daily tasks such as shopping continues to grow.
For retailers, the opportunity is vast, yet mostly un-tapped; they can use this emerging non-payment side of the mobile wallet, led by Apple’s Passbook and now available with Google Wallet and Samsung Wallet, to build personal, ongoing relationships with their consumers that drive loyalty and increase average order value.
Apple CEO Tim Cook Starts Tweeting, Gets Verified & Scores 75K+ Followers In 2 HoursSun, 22 Sep 2013 22:37:23 GMT
Apple doesn’t have a rich track record when it comes to social media activity, but that changed a bit when its CEO, Tim Cook, started tweeting today. Cook is using his @tim_cook username. There’s already another Tim Cook using @timcook, but that account has been inactive since 2009.
15 Surprising Stats About Online and Mobile RetailSun, 22 Sep 2013 22:35:15 GMT
As retailers well know, purchases don’t begin and end with a customer’s single click. The buyer’s path to purchase often involves several online – and, increasingly, mobile – steps. Shoppers are visiting retailers’ web sites, sure, but they’re also researching products through search, opting into promotional emails and getting tips friends and promoted content through social media.
Apple's Fingerprint ID May Mean You Can't 'Take the Fifth'Sun, 15 Sep 2013 07:46:42 GMT
While there’s a great deal of discussion around the pros and cons of fingerprint authentication — from the hackability of the technique to the reliability of readers — no one’s focusing on the legal effects of moving from PINs to fingerprints.
Because the constitutional protection of the Fifth Amendment, which guarantees that “no person shall be compelled in any criminal case to be a witness against himself,” may not apply when it comes to biometric-based fingerprints (things that reflect who we are) as opposed to memory-based passwords and PINs (things we need to know and remember).
Here’s an easy fix: give users the option to unlock their phones with a fingerprint plus something the user knows.
With iBeacon, Apple is going to dump on NFC and embrace the internet of thingsSat, 14 Sep 2013 10:53:31 GMT
At WWDC in June, Apple quietly announced iBeacon, one of the more prominent features of iOS 7. Craig Federighi, Apple’s senior vice president of Software Engineering, mentioned nothing about about it in the keynote, and Apple hasn’t provided any details about it; it was only seen on one slide in the WWDC keynote.
Using Bluetooth Low Energy(BLE), iBeacon opens up a new whole dimension by creating a beacon around regions so your app can be alerted when users enter them. Beacons are a small wireless sensors placed inside any physical space that transmit data to your iPhone using Bluetooth Low Energy (also known as Bluetooth 4.0 and Bluetooth Smart).
InterContinental Hotels Group eyes mobile to combat hotel aggregatorsSat, 14 Sep 2013 10:49:43 GMT
In the session “Connecting the guest journey through mobile,” the executive discussed the various ways that mobile can enhance a customer’s hotel stay all the way from the point of search and browsing to checkout. IHG believes that mobile can be used for much more than just a medium for transaction.
Forecast: Mobile Devices To Eclipse PCs In Q4 This YearFri, 13 Sep 2013 08:50:27 GMT
IDC has released its latest devices forecast arguing that tablets will overtake PC shipments (desktop + laptops) in Q4 of this year. The firm said that for the full year PCs will still have larger numbers, but that will change by 2015 with tablets outpacing PC shipments.
What Does 'Mobile-First' Mean to Publishers?Fri, 13 Sep 2013 08:47:23 GMT
Publishers increasingly toss out the phrase 'mobile-first', even though there is no consensus on how to define the term yet. The phrase has been used to refer to anything from responsive design, to bigger images, to less clutter, to short-form content. It can mean a focus on video or a focus on social. It means a lot of things to a lot of people.
‘Consument koopt meer bij multichannel e-commerce' - EmerceWed, 24 Jul 2013 08:48:06 GMT
Fysieke winkels die ook online verkopen, merken duidelijk dat ze extra omzet realiseren. Een onderzoek laat zien dat online bestellingen die offline worden afgehaald in de helft van de gevallen tot extra verkopen leiden.
Dat blijkt uit een onderzoek van TNS, eBay Duitsland en het Fraunhofer Instituut. De fysieke retail ondervindt dus niet per se nadeel van de concurrentie van webwinkels. Wie het slim aanpakt en de fysieke en digitale kanalen onlosmakelijk met elkaar vervlecht, plukt daar concreet voordeel van.
Report: 70% of first-time Internet users in China surf the web on a mobile deviceWed, 17 Jul 2013 12:06:47 GMT
The China Internet Network Information Center (CNNIC), a state-affiliated research organization, has released its report on the development and spread of the Internet throughout China covering the first half of 2013.
As many might expect, the overall penetration rate of China’s internet has grown steadily, from 41.1 percent to 42.1 since the end of 2013, with the majority of that growth coming from mobile devices.
UK tablet usage triples to 30% year on year, says Google studyWed, 17 Jul 2013 11:44:03 GMT
Tablet usage in the UK has tripled year-on-year, taking the total to 30 per cent of the population, while smartphone usage has doubled to 62 per cent, according to a Google study.
The UK scored as one of the most connected countries, along with Norway and The Netherlands, with people using an average of three devices. The US fell just short of this with an average person using 2.9 devices, while the average in China is 1.4.
Store Is Tracking Your CellWed, 17 Jul 2013 11:30:33 GMT
Like dozens of other brick-and-mortar retailers, Nordstrom wanted to learn more about its customers — how many came through the doors, how many were repeat visitors — the kind of information that e-commerce sites like Amazon have in spades. So last fall the company started testing new technology that allowed it to track customers’ movements by following the Wi-Fi signals from their smartphones.