'Wired' Completely Overhauls Print Magazine
Fri, 24 May 2013 12:29:48 GMT
Wired is debuting a new look for its June issue, which hits newsstands Tuesday. The magazine has been completely made over by Scott Dadich, who before being named editor-in-chief last November worked as creative director of Wired from 2006 to 2010.
There was something about the previous version of Wired — the bright colors, bold fonts, perhaps the splashy photos and graphics — that made it feel distinctly like a magazine about science and technology for men. Not so with the new edition of Wired, which feels more like Wired meets T: The New York Times Style Magazine meets The New Yorker. With its modern, almost muted aesthetic, it feels more like a lifestyle magazine — and a rather sophisticated, thoughtful one at that.
PC Free: 46 Percent Used Only Mobile Devices In Purchase Process According To New Study
Thu, 23 May 2013 12:33:00 GMT
Perhaps the most potent – even shocking – finding of the 2013 US Mobile Path-to-Purchase Study is that 46 percent of survey respondents said they relied exclusively on their smartphones or tablets in conducting online research across a range of purchase categories.
Study: 77 Percent Of Smartphone-Driven Retail Purchases Happen In Stores
Thu, 23 May 2013 12:31:30 GMT
The study found that 'more than half (55 percent) of mobile retail shoppers ultimately make a purchase.' It also found that over 30 percent of smartphone owners and 25 percent of tablet users had immediate needs and wanted to make purchases within an hour. However, most tablet shoppers 'have longer purchase cycles with deeper research intent as 41 percent take a month or longer to make a purchase.'
[Infographic] In a Mobile World Customer Reviews Matter More Than Ever Before
Tue, 21 May 2013 08:09:44 GMT
The Internet world is indeed a mobile world. There is no longer proof needed for that to agreed to amongst any marketers.
What that mobile world has created, however, is a brave new world for the consumer who now wields more power than ever. That power comes mostly in the form of reviews of a business’ products and services. It all leads to a customer who can voice great joy or great dissatisfaction with a business and that is power.
The -Second Screen- Industry Is Ready For Prime-Time
Tue, 21 May 2013 07:46:06 GMT
Watching television while also using a smartphone or tablet is one of the most popular leisure activities of the mobile era.
The mobile industry is working hard to create mobile apps and sites that relate to what's on TV, in order to capitalize on this behavior.
Philips Partners with Apple on Smart LED Bulb
Tue, 21 May 2013 06:48:29 GMT
This week, Philips introduced an intelligent LED light bulb that could transform the lighting and electronics industry. The company calls its smart bulbs the Hue 1.1 which features several hi-tech features.
The geofencing feature enables users to program Hue to change colors, as well as, turn on or off when the user arrives. As stated on the Philips website, Hue users don’t ever worry if [they’ve] switched [their] lights off or not. Just walk out the front door and they’ll switch themselves off.
Smartphone Penetration Reaccelerates In The U.S.
Thu, 16 May 2013 07:29:44 GMT
The U.S. added 31 million smartphone subscribers in the past four quarters. That represents a reacceleration of growth in U.S. smartphone penetration.
For comparison, the U.S. smartphone market had added 28 million subscribers in the four quarters leading up to the end 2012.
However, this quarter's 12-month growth rate is still below the rate reached in the third quarter of 2012. At that point in time, the U.S. had added 32 million subscribers in the preceding 12 months.
Moosejaw sees up to 70pc of in-store transactions completed via mobile POS
Thu, 16 May 2013 07:18:55 GMT
Outdoor gear and apparel retailer Moosejaw Mountaineering is seeing up to 70 percent of in-store transactions taking place via iPod touch devices used by store associates to interact with customers in the aisle.
In addition to leveraging iPod touches for mobile POS, Moosejaw also has iPads in stores to support its endless aisle strategy. Going forward, the retailer is looking to replace both types of devices with iPad minis that can function as both a POS and online showcase tool.
10 Things The Samsung Galaxy S4 Can Do That The iPhone Can't
Wed, 15 May 2013 09:36:36 GMT
It has a built-in infrared blaster that can be used as a universal remote to control your TV. (The IR blaster is that little black dot at the top of the phone.) The phone also has a special app that pulls in data from your cable or satellite provider and can suggest shows you may like to watch.
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Groupon rolt zakelijk betaalsysteem uit
Wed, 15 May 2013 06:09:24 GMT
Koopjessite Groupon heeft dinsdag zijn betaalsysteem gelanceerd voor de Amerikaanse markt. Dat dankzij de overname van de startup Breadcrumb, die een betaalmethode voor de iPad heeft ontwikkeld.
Groupon Squares Up To Rivals With Groupon POS, An iPad App And Dashboard For On-Site, Mobile Payments
Tue, 14 May 2013 09:58:14 GMT
Groupon is once again expanding its portfolio of mobile payment services, putting it in closer competition with the likes of Square and PayPal’s here targeting local merchants: today it has released Groupon POS, which appears to be an iPad-specific version of its mobile payments service aimed at local merchants, working as a dashboard to make and track payments.
Use mobile to lure customers to stores, keep them there
Tue, 14 May 2013 09:37:29 GMT
With smartphone owners using their device both before and during physical retail shopping trips, mobile can be used to get customers to the store and help keep them there, according to a new report from Google.
Key findings from the 'How In-Store Shoppers Are Using Mobile Devices' report include that eight in ten smartphone owners use mobile in-store to help with shopping. Additionally, frequent mobile shoppers spend 25 percent more in-store than people who only occasionally use a mobile phone when they are shopping.
87pc of Auntie Anne’s, Coca-Cola campaign users saved promotion for later
Tue, 14 May 2013 09:35:21 GMT
NEW YORK – A Sparkfly executive at the 2013 MMA Forum said that a mobile advertising campaign last year with Auntie Anne’s, Coca-Cola and Millennial Media resulted in a majority of participants choosing to save an offer for later redemption rather than using it on the spot.
Executives from Sparkfly, Kantar Retail, Vibes and Inmar spoke about some of the emerging mobile payments trends – specifically with Apple’s Passbook – during the -Mobile Wallets Redefined and this Impact of Apple’s Passbook- session. The session also presented case study examples for attendees.
66pc abandon mcommerce purchases because of issues at checkout
Tue, 14 May 2013 09:32:57 GMT
Mobile commerce is growing, with 68 percent of smartphone and tablet owners having attempted to make purchases on their devices. However, problems during the payment process have forced 66 percent to abandon their transactions, according to a new report from Jumio.
Het nieuwe ecosysteem van NFC
Mon, 13 May 2013 06:09:45 GMT
De techniek leek een eeuwige belofte, maar vindt eindelijk brede toepassing buiten mobiel betalen om. Die strategie zou de huidige kip-ei-impasse, waarbij partijen te veel van elkaar afhankelijk zijn, kunnen doorbreken. Met name de NFC-simkaart zou alle vervoers- en bankkaarten kunnen vervangen.
14 Ways to Accept Mobile Payments
Mon, 13 May 2013 05:27:01 GMT
Accepting mobile payments —whether by accepting credit cards in the field or by letting users pay on-site with smartphones —is a must for businesses of all types. Figuring out which mobile payment technology is right for your business can be a challenge.
Here are the pros and cons of 14 different mobile payment services to help you sort through your options for accepting mobile payments.
Amazon brengt Appstore naar België en Nederland
Mon, 29 Apr 2013 07:23:33 GMT
Amazon, de grootste online retailer van de wereld, heeft een aantal jaren geleden een applicatiewinkel beschikbaar gesteld, waaruit duizenden Android-applicaties te downloaden zijn.
Deze week heeft Amazon aangekondigd de Appstore binnekort uit te breiden naar 200 landen, waaronder ook Nederland en België. Eerder werd de Amazon Appstore al per ongeluk opengezet voor Nederlandse gebruikers, maar dat werd toen weer snel hersteld.
De Amazon Appstore werkt volgens hetzelfde principe als de Play Store, maar er staan (soms) andere applicaties in en deze worden op een andere manier gepresenteerd.
Distimo takes a deep dive into the Amazon Appstore, compares to Google Play
Mon, 29 Apr 2013 07:22:06 GMT
Distimo’s latest report takes a deep dive into the Amazon Appstore, taking a look at the top apps and publishers in terms of estimated daily downloads and one-off revenues in the app store. The report also takes a look at the differences and similarities between the Amazon Appstore, a third-party app store for the Android platform, and Google Play.
Groei mobiele kopers naar 1,7 miljoen
Thu, 25 Apr 2013 06:52:42 GMT
In de tweede helft van 2012 hebben 1,7 miljoen consumenten via internet een aankoop gedaan met een mobiel apparaat. Dat is een groei van het aantal mobiele kopers van 73 procent ten opzichte van de tweede helft van 2011. De totale omzet van m-commerce stijgt in de tweede helft van 2012 naar 310 miljoen. Dit blijkt uit de M-commerce Monitor 2012-2, het halfjaarlijkse onderzoek naar mobiele consumentenbestedingen van Blauw Research.
Verkoop iPhones en iPads van Apple stijgt
Wed, 24 Apr 2013 07:29:39 GMT
Apple verkocht wereldwijd 37,4 miljoen iPhones, tegen 35,1 miljoen vorig jaar. De iPad werd 19,5 miljoen keer verkocht, in vergelijking met 11,8 miljoen stuks in het eerste kwartaal van 2012. De totale omzet van Apple over het afgelopen kwartaal bedroeg 43,6 miljard dollar (33,5 miljard euro).
Dag QR-code, hallo NFC-tag!
Fri, 19 Apr 2013 11:13:22 GMT
Eindelijk is er een goed alternatief voor de QR-code. Marketeers smachten naar een opvolger die écht de brug slaat tussen offline en online. Ontwerpers kunnen niet wachten tot dit lelijke zwart-wit geblokte item uit hun doordacht ontworpen uitingen geschrapt wordt. En gebruikers willen het allerliefste iets dat nog makkelijker werkt. Zonder gedoe, zonder apps. Het innovatieve antwoord op de QR-code is Near Field Communication (NFC).
Travelers' Mobile Habits Put Marketers In-Flight
Thu, 18 Apr 2013 13:44:09 GMT
Travelers are a more affluent subset of the digital population, and they’re more likely than internet users in general to own tablets and smartphones. Now marketers have the opportunity to reach their customers almost constantly during the travel journey, according to a new eMarketer report
Tablet Sales to Hit $64bn This Year
Wed, 17 Apr 2013 11:58:12 GMT
Approximately 150 million tablets will ship globally this year at an estimated worth of $64bn (a 28 per cent increase from 2012), according to a forecast from ABI Research.
Last year, 60 per cent of tablets shipped used the iOS operating system, while 37 per cent used the Android OS. The remaining 3 per cent was shared between the Windows and BlackBerry OS platforms. This year, iOS may see some strong competition from Android as its popularity in the tablet market continues to grow. According to ABI research, Android could double its 2013 market share by implementing a good Samsung tablet strategy.
Men Love to Shop on Mobile
Wed, 17 Apr 2013 09:05:47 GMT
In the US, 15.9 per cent of men said they are interested in using their phone to make purchases, compared to 13.3 per cent of women. In the UK, 12 per cent of men and 10.3 per cent of women said they would shop on mobile. Apart from the US, the UK and Australia, less than 5 per cent of each gender said they were keen to try it.
Many mobile shoppers appeared more likely to impulse buy, the research found, with 13 per cent in France admitting to this, compared to just 6 per cent of the general population. Likewise in Brazil, 36 per cent of mobile shoppers buy products on impulse, versus 29 per cent of the total population. Some also seem to be more brand conscious, with 19 per cent of those in Germany believing that well-known brands are better than own-brand, while only 11 per cent of the general population agreed.
With Smartphones, Consumers Think Brand And Price First, Carriers Second, Finds Compete/Google Research
Wed, 17 Apr 2013 08:55:41 GMT
The growth in smartphone usage — supported by ever-faster mobile network speeds — is also giving rise to a much more competitive landscape among carriers, handset makers and other phone retailers targeting consumers on the hunt for new devices. Google today is releasing a report it compiled in partnership with Compete to show how that is playing out in one market in particular, the U.S. It shows that while carriers may still hold the key to making a call or getting online with a smartphone, when it comes to buying one, carriers are taking a backseat as users seek out brands and best prices first, with carriers as the follow-up to that.
BII REPORT: How Native Apps Still Reign Supreme Over HTML5
Wed, 17 Apr 2013 07:59:34 GMT
An HTML5 app is housed on the Web and runs inside a mobile browser. Unlike apps built specifically for Apple devices or Google's Android operating system, it does not need to be built from scratch for each OS. The promise is that it can be "write once, run anywhere."
It's true: In many cases, HTML5 can work just as well as a native approach. But it is not the silver bullet it is often made out to be, for several reasons. HTML5 faces a fragmentation issue of its own, since there are gaps in the range of HTML5 app features supported by the different mobile browsers.
Kmart leverages mobile check-ins to support world’s largest bake sale
Wed, 17 Apr 2013 07:56:36 GMT
Kmart is giving Shop Your Way members a way to check-in via the loyalty program’s mobile application at an upcoming event in New York’s Grand Central Terminal to access special offers and content.
As the Shop Your Way loyalty program evolves into a social shopping membership platform for all of Sears Holdings’ brands, enabling check-ins outside of Sears and Kmart locations gives the retailer a way to drive member engagement. The first 100 members who check-in at Sandra Lee’s World’s Largest Bake Sale at Grand Central on May 1 will also receive a free copy of the TV personality’s new book.
Mobile Ads Captured 9% Of Online Ad Spend In 2012
Wed, 17 Apr 2013 07:54:50 GMT
Mobile ad spend grew 111% compared to 2011, the second year of triple-digit growth, accounting for 9% of total internet advertising revenue at $3.4 billion. Digital video revenue increased 29% to $2.3 billion, up from $1.8 billion in 2011. Total online ad spend for the year was $36.6 billion.
Virality Is The X-Factor Of Mobile-First Business Apps | TechCrunch
Fri, 12 Apr 2013 11:30:03 GMT
Away from the fickle eyes of consumers, deep in the basement of app stores, enterprise mobile apps are fighting each other for the attention of business users.
Given the restrictions of their target audience, business app developers simply cannot utilize the same techniques that consumer app companies leverage. Why is that? And more importantly, how can mobile business apps efficiently speed up user acquisition?
BII REPORT: Why The Rise Of Phablets Matters
Fri, 12 Apr 2013 11:25:36 GMT
At the time the iPhone was introduced, its 3.5-inch screen was considered huge. Samsung upped the ante with the 4.5-inch Infuse smartphone in January 2011.
On the tablet side, screens were getting smaller, shrinking the distance between phone and tablet display sizes. There were many 7-inch tablets introduced, including the original Galaxy Tab, and less expensive successors, including the Kindle Fire, Nook Color, and Google Nexus 7.
